Equipment & Tech

Fulton is modernising arch support through a comfortable, supportive and sustainable insole.

Corq makes cork based yoga mats for a more sustainable yoga practice.

Virus creates athletic performance apparel for both men and women.

Earbuds designed for fitness training.

Hytro is creating performance activewear with integrated blood flow restriction technology.

NOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses.

MAAP is committed to developing the art and progression of cycling through a considered approach to style, innovation and performance.

Nasty is an independent UK fitness brand creating sustainable Crossfit clothing.

Lead Out creates high quality and long lasting cycling gear, at a fraction of the cost of traditional cycling retail. Designed by cyclists in Los Angeles for cyclists everywhere.

Sports sunglasses specifically designed for movement.

Pongo London creates a wide range of men's and women's cycling socks - designed in London, manufactured in Italy.

Echelon provides live and on-demand studio classes at home via their connected fitness devices, including spin bikes, rowing machines and treadmills.

Therabody provides a range of tools aimed at enhancing your recovery, including massage equipment and CBD infused lotions and balms.

High-quality performance headwear.

Better headwear for better adventures.

Premium performance apparel for cycling. "An inspired creative concept".

Training gear developed and tested by core athletes.

myLevels uses constant glucose monitoring to help you understand how your body responds to food. Never diet again.

PowerDot offers access to electrical muscle stimulation from the comfort of your home.

Self-use recovery tools to relieve sore muscles so you can get back to doing what you love, faster.

Signos pairs a continuous glucose monitor and the science of glucose management, to unlock simple, sustainable weight loss.

Levels tracks your blood glucose in real time, so you can maximise your diet and exercise.

Your compass for metabolic heath. Veri helps you rediscover nutrition to perform at your best, mentally and physically.

Foot mobility tools designed to help you recover, increase mobility and relieve tension.

The Supersapiens ecosystem, powered by the Abbott Libre Sense Glucose Monitor, helps you optimise your training and recovery through constant glucose monitoring.

Backpacks for athletes.

Zouma is creating bold, ethical running essentials.

The modern-day supplement shaker.

Quad lock is on a mission to create the strongest and most secure smartphone mounting system for an active lifestyle.

Bar Jak is reinventing the barbell deadlift jack with its lightweight, portable Bar Jak.

Ciele Athletics is creating simple and functional running clothing, starting from the top down.

Hammerhead is building technology to inspire and empower people to unlock their athletic potential through cycling.

Turning our plastic problem into a force for good. Award-winning ocean impact reusable bottles.

Apex is making smart at-home workout equipment without the hefty price tag.

Activewear for the Creative Spirit.

The gaming-inspired connected rower. Designed for your living room.

Liteboxer aims to replicate the sparring experience at home. It's intellignet tech syncs lights, music and tempo to challenge and motivate you.

CLMBR is creating the world's first connected vertical climber, promising to deliver one of the most efficient full body workouts ever.

Versus Socks create socks that let you perform in comfort and style.

Skinners are creating ultraportable footwear for sports and travel, offering the freedom of a sock and the protection of a shoe.

WHOOP aims to deliver you daily personalised fitness, sleep, and recovery data via the WHOOP strap.

Oura is improving lives through better sleep, with the Oura ring.

The best way to run with your phone. Free Train creates innovative and stylish products that will give you the freedom to train smart and run free.

The handiest timer you’ll ever have. The Tiny Timer is a remote controlled, pocket sized workout timer.